Therefore, advertisers need to carefully deliberate what they want to include in their ads.
Many studies have used personal ads as sources of data to explore the pattern of mate selection and other issues of romantic relationships (e.g., Cameron, Oskamp, & Sparks, 1977; Campos, Otta, & Siqueira, 2002; Sev’er, 1990).
Whatever an active lifestyle means to you, Fitness Singles is the world’s largest online dating community for sports and fitness enthusiasts.
A report indicates that email relationships can be far more intimate than normal dating.
Many of the limits of this research approach were addressed in a study by Strassberg and Holty () utilizing an experimental research design.
Contrary to theory, prior research, and prediction, the most popular female seeking male (FSM) ad in that study was one in which the woman described herself as “financially independent, successful [and] ambitious,” producing over 50 % more responses than the next most popular ad, describing the writer as “very attractive and slim.” The present study replicated the Strassberg and Holty methodology, placing the same fictitious MSF and FSM personal ads using far more accessible Internet personal ad sites.
Another difference is that other dating sites make you subscribe to read and reply to messages, but on Spark!
Should you mention your snoring, your dexterity with the flute, your knobby knees? Twelve years ago, I took a chance and wrote a personal ad.